Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the company announced that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This development aligns with a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A considerable share of this content is considered “AI slop”, a label for substandard, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to give people the power to increase or decrease of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its service labeled as artificially created. Overall, more than 100 mn media items are added to the service every day, making AI-generated material a minor part of its complete catalog.
User Control Features
Users will be capable of decrease or raise the level of AI-generated videos they watch by using the “manage topic” option in the app and picking AI-made media. Further subjects that are already be controlled under the tool cover current affairs, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules oblige content makers to identify “realistic” AI-made content, and it forbids malicious AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
In addition, the platform will from now on apply an artificially created label to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally launching a $2m AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This program will benefit charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, amid controversy over proposals to lay off hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its content moderation team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive explained that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it has to be seen by staff. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
